Whether you have one or a million visitors accessing your mobile app, they are all going to demand a great user experience regardless of what it takes for you to deliver it. This invariably means quick loads and fast response times every single time. When things go south, you just throw more hardware at the problem and increase your caches and buffers, right? Wrong. Toss in an infrastructure that resides on the cloud and now you've got a really interesting problem on your hands. I'll leave the "marketecure" slides at the door; this is a hands-on technical talk in which we'll deploy an application to the cloud and then turn up the heat by leveraging the right mix of elasticity and auto-scaling.